Privacy Policy

Fulfilling orders — processing payment, sharing the delivery address with the brand and courier, issuing invoices and handling returns.

Running your account — authentication, saved addresses, wishlists, wallet balance and referral rewards.

Personalising discovery — ranking reels, products and brands against what you have shown interest in.

Support — answering questions, investigating complaints and honouring the timelines in our Grievance Redressal process.

Safety and fraud prevention — detecting fake orders, payment fraud and abuse of coupons or referrals.

Legal obligations — tax records, statutory reporting, and responding to lawful requests from authorities.

Marketing you can switch off — offers and drop announcements, sent only where you have not opted out. Every message carries an unsubscribe route.

Essential — session, authentication and security. The site does not function without these.

Preference — your saved settings, such as recently viewed items.

Analytics — aggregate, de-identified measurement of page performance and usage.

Account data — for as long as your account is open, then up to 90 days after deletion to handle disputes and reversals.

Order and invoice records — up to 8 years, as required under Indian tax and company law.

Activity data — up to 24 months, after which it is aggregated or deleted.

Support conversations — up to 3 years from the date the ticket is closed.

Traffic is encrypted in transit with TLS.

Passwords are stored as salted hashes and are never recoverable in plain text.

Access to production data is limited to staff who need it, and is logged.

Payment credentials are handled entirely by our PCI-DSS compliant gateway.